Has Unilever’s lawsuit against condiment contender Just Mayo already backfired?
Unilever, the maker of Hellmann’s and Best Foods mayonnaise brands, may eventually score a legal victory in the case, which claims Just Mayo dupes customers into believing its egg-free product is superior and is “real” mayonnaise. But so far the litigation has generated mainly mockery for Unilever, free PR for up-and-coming Just Mayo, and the promise of hefty legal bills on both sides.
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