Cubs fans love tradition. Even the team’s tradition of losing doesn’t deter the faithful from filling Wrigley Field. But now, in a bow to the digital age, the team’s owners are putting up a 6,000-square-foot Jumbotron in left field. The club emphasizes, however, that it won’t use the massive screeen for some of the foolishness that other clubs allow. The Jumbotron won’t exhort fans to make noise, and it won’t encourage anyone to kiss for the masses.
One fan is especially unhappy with this change, which also includes the addition of a 1,000-square-foot advertising sign in right field. Edward McCarthy, a commodities trader, owns two rooftop businesses next to Wrigley Field where fans in the past have paid dearly to watch games, and the signs will block those views. These two businesses—Lakeview Baseball Club and Skybox on Sheffield—filed a lawsuit to stop the new signs from going up, claiming that this construction created a “life and death situation” for them. Last Thursday, U.S. District Judge Virginia Kendall in Chicago denied that request for injunctive relief.
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