Rolex SA, one of the world’s best known luxury brands and a constant target of cheaper knock-offs, has an obvious interest in protecting its IP. So when Polo Ralph Lauren applied to register various trademarks that included “RLX,” Rolex quickly opposed the applications on the grounds that the marks could confuse consumers.
Siding with Ralph Lauren, the U.S. Patent and Trademark Office rejected the last of those challenges in 2012, paving the way for the company to potentially sell RLX-branded watches under its Ralph Lauren Extreme line. In a ruling made public on Monday, however, a federal judge in Manhattan refused to throw out a follow-on lawsuit brought by Rolex later the same year, keeping Ralph Lauren and its attorneys at Greenberg Traurig on the defensive.
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