It probably won’t turn into a YouTube sensation, but this video may be a first.

On the same day that the U.S. Securities and Exchange Commission announced that it had reached a $20,000 settlement with a small company called Sand Hill Exchange for illegally running a fantasy stock trading operation, one of the company’s young founders posted a self-made video apologizing for his actions, explaining how he “crossed the line,” and offering the SEC some advice about regulating.

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