For more than a decade, Morrison & Foerster partner Carl “Chip” Loewenson Jr. worked in obscurity trying to free Richard Rosario, who was serving a 25-to-life sentence for murder. A murder that happened in New York in 1996 when Rosario–according to 13 alibi witnesses including a sheriff’s deputy, a pastor and a federal corrections officer–was in Florida.
How the case played out is a template for effectively using publicity, though on a scale that most lawyers can only dream of: A 12-part Dateline documentary, a prime-time interview with NBC Nightly News anchor Lester Holt, dozens of news stories.
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