It's that time of year again: The red carpet rolls out in Hollywood, celebrities dress in their finest attire—and intellectual property lawyers scour the country to protect the Oscars brand.

The Academy of Motion Picture Arts and Sciences, which hosts the annual Oscars awards on Feb. 22, is famous for pursuing alleged violators of its copyrighted gold statuettes using cease-and-desist letters with a team of lawyers at Quinn Emanuel Urquhart & Sullivan. When that fails, they sue.

“The Academy Awards is one of the biggest events of the year,” said Christopher Tayback, a partner at Los Angeles-based Quinn Emanuel “There's certainly, leading up to it, greater use of the Academy's name, and we have to filter through that.”