“I'm attorney Tricia Dennis, and I can turn your car crash into lots of cash!”

Dennis, a personal injury attorney in Chattanooga, Tennessee, knows that her television ad — complete with a rhyming jingle of her office phone number — is tacky. But she says tacky attracts clients in her competitive plaintiffs market.

Dennis candidly discusses her career challenges and consolations during the “I Am The Law” podcast, a weekly dose of reality produced by Law School Transparency, a nonprofit organization. The 20- to 30-minute podcast features a different attorney discussing his or her area of law, to give prospective and ­current law students an inside look at lawyer career paths. “This is about trying to get people into the legal profession who belong here and who are not going to leave because it's not what they expected,” said Kyle McEntee, the organization's executive director.