Masks and plexiglass dividers in jury boxes might be on their way out as the pandemic fades, but there's a growing trend among jurors that's only getting stronger: skepticism toward the big, bad, faceless corporation.

That's led many who represent companies to place more of an emphasis on humanizing their clients in an effort to offset jurors' growing David-and-Goliath mindset in cases pitting a large corporation against one person or a smaller entity.