Web3 provides a lot to potentially be excited about, including better and more equitable access to markets for creators, greater rewards for creators, breaking away from the vice grip of large platforms and institutions, and bringing greater control over data and money to the individual.

Very high up on the list for me—and, I get it, I’m an IP lawyer—is that it can be a large-scale playground in which to experiment with ideas about creating value through different IP strategies and IP licensing approaches.

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