Virginia Wolk Marino, partner at Crowell & Moring. (Courtesy photo) The Name Game's Getting Harder—But This Lawyer's Helping Big Pharma in a Crowded Market
Crowell & Morning partner Virginia Wolk Marino says clearing new brand names with the USPTO and the FDA is an increasingly tricky challenge. That's why the newest pharmaceuticals often sport four syllables and novel letter combinations.
September 08, 2022 at 02:42 PM
7 minute read
You can't turn on the television these days without encountering advertisements for pharmaceuticals. Drug companies are working hard to make names like Emgality, Trulicity and Dupixent as familiar as Camry, Silverado and Explorer.
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