Predatory pricing cases were difficult to win even before advancements in technology made corporate pricing strategies dizzingly complex. Credit: ShutterstockPre-Internet High Court Ruling Hobbling Efforts to Keep Tech Giants from Using Below-Cost Pricing to Bury Rivals
Predatory pricing "can be particularly salient in digital markets, where firms are incentivized to prioritize growth over profits in the short term to chase scale and to cement their dominance," Federal Trade Commission Chair Lina Khan said.
December 19, 2024 at 10:54 AM
6 minute read
The original version of this story was published on Corporate Counsel
Outdated legal precedent and the increasing complexity of corporate pricing tactics are handicapping regulators' and private-sector plaintiffs' efforts to prove predatory pricing—the pricing of goods or services at such a low level that other suppliers can't compete and are forced out of the market.
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