Business development has become more challenging now that attorneys must navigate the latest research software tools, master social networking interfaces, integrate face time with clients and prospects and juggle a legal practice. The lawyer who overlooks the valuable business development resources of the firm’s marketing and library professionals misses an opportunity to make a unique impression on a prospective client. Efficient business development requires outsourcing appropriately to these in-house specialists and following four key steps toward building a strong platform.
Marketing and library professionals can create a unified client pitch and prevent random acts of marketing. Marketing professionals and attorneys alike benefit from librarians’ professional research expertise. By storing previously obtained information, librarians prevent duplication of research efforts. Finally, librarians can distill big-picture questions into practical solutions within the often time-sensitive structure of requests for proposals.
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