Advertising lawyers are warning retailers about the legal dangers of selling products that make bogus advertising claims, stressing that they can be held liable even though they didn’t make the product.
Their warning comes on the heels of a recent settlement in which Rite Aid Corp. agreed to pay $500,000 in consumer refunds to settle claims that its Germ Defense tablets were falsely promoted as being able to prevent and treat colds and the flu. The retailer also agreed to post refund notices in the cold-and-flu aisle at each of its stores for 60 days starting Oct. 1.
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