The U.S. Court of Appeals for the Ninth Circuit has rejected Pom Wonderful’s claims that its rival, The Coca-Cola Co., violated federal trademark law in naming and labeling its Pomegranate Blueberry drink, which contained little to no pomegranate juice.
The ruling by the Ninth Circuit was the first to emerge from the trademark disputes between Pom, which makes 100 percent pomegranate juice, and competitors including Welch Foods Inc., Ocean Spray Cranberries Inc. and Tropicana Products Inc.
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