To BMW salesman Robert Becker, serving customers hot dogs at a sales promotion event was “absolutely not up to par with the image of the brand,” and he mercilessly mocked his employer, a Lake Bluff, Ill., dealership, on Facebook for doing so. He was promptly fired though the dealer denies this was the reason why.
Becker’s fate is hardly unique. Scores of other employees who made negative comments about their employers on Facebook and other social-media sites have found themselves out of jobs.
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