Cappuccino bars, state-of-the-art gyms, emergency child care: how passé. What self-respecting law firm doesn’t offer those perks these days? If your firm aspires to break out of the pack, consider investing in a career coach (maybe two or three) — preferably someone down the hall who’s available to give lawyers direction whenever there’s a need.

Coaching is becoming ubiquitous. According to a 2012 survey by Manzo Coaching & Consulting, 98 percent of respondents (63 Am Law 200 firm s) use coaches — either outside or internal ones. The survey finds that 90 percent of firms use coaching for business development, followed by leadership development (61 percent), training (49 percent) and conflict management (24 percent).

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