The Dannon Co. Inc. recently passed General Mills’ Yoplait brands to become the largest manufacturer of yogurt in the United States. The company is a subsidiary of Paris-based Groupe Danone S.A. and produces 6 million cups of yogurt a day under popular brands such as Activia, Light & Fit and Fruit on the Bottom. Groupe Danone also owns the Stonyfield Farms and Brown Cow brands, which operate largely independently from The Dannon Co.
Although per capita U.S. yogurt consumption remains a fraction of that in Europe, the market is growing rapidly. U.S. yogurt sales increased by nearly 7 percent to $7.3 billion last year and are projected to hit $9.3 billion by 2017, according to market research firm Packaged Facts. Dannon controlled about 28 percent of the market through March 31, according to research firm SymphonyIRI.
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