A major American electronic cigarette maker fraudulently cultivates customers with subtle inferences and small print that sells the notion that the relatively untested product is not harmful and may help smokers quit tobacco products, a putative class action contends.
Orange County, Calif. resident Eric McGovern filed suit on March 19 in Superior Court for the State of California against NJOY Inc., and its parent company, Sottera, Inc., alleging he was lured to try their battery-powered product by those improper representations. McGovern alleges the company’s claims violate California consumer protection laws and are deceptive.
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