A California federal judge has refused to dismiss a proposed class action that accuses The Hain Celestial Group Inc. of falsely marketing its teas as “100 Percent Natural” even though it contains man-made pesticides, rejecting the company’s argument that the natural label constitutes “mere puffery” and is not actionable.
“It is clear that, under the allegations of the complaint, a food product is not “’100 Percent Natural” in the minds of consumers if the product contains unnatural chemicals,” Judge Andrew Guilford of the U.S. District Court for the Central District of California said in his June 10 ruling.
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