A proposed class action brought on behalf of customers of Viridian Energy LLC alleges the company uses a “bait-and-switch” sales model to lure them to sign up for the company’s purportedly cheaper electricity service that over time actually costs the households more.

Plaintiff Henry Daniyan of Baltimore alleges Viridian, which describes itself as an energy provider dedicated to environmentally friendly practices, persuades consumers to switch electric companies with a hard-sell that offers a low introductory rate, and implies that subsequent competitive market-based rates will result in significant savings on electric bills.

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