Southwest Airlines has been hit with a class action in California federal district court by consumers alleging the airline's “Early Bird” boarding program is fraudulent because customers don't actually receive priority boarding upgrades even though they've paid fees for them.
Plaintiffs and California residents Robert Zammetti and Michael Lowry sued the Dallas-based airliner in the U.S. District Court for the Central District of California, claiming its "Early Bird Check-in" violates, among other things, false advertising laws.
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