Jerry Blackwell of Minneapolis-based Blackwell Burke is the trial lawyer General Mills Inc. counts on for all types of products liability and business litigation facing the food giant.

“Sometimes I refer to it as ‘smoke jumping,’ ” Blackwell said, referring to firefighters who parachute in to perilous conditions. Blackwell is often tapped as cases near trial to craft a narrative and present it to the jury. “ General Mills believes, based on our track record, that we excel at trying cases and we excel at communicating to juries.”

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