Consider the following hypothetical scenario: A public company is selling mobile advertising space, earning ever-increasing profits as cellphone screens garner a larger and larger slice of people’s attention spans.
One Sunday night, however, a senior executive of the public company — call her “Mobile Ad Tipper” — is out to dinner when she locks herself out of her car. So she hails a cab to take her downtown to her office, where she keeps a spare car key. When Mobile Ad Tipper arrives, she notices the firm’s five top salesmen are already there — holding a secret meeting in the boardroom with the light off.
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