Cheerios Protein, launched in 2014 by General Mills Inc., claims to be a more protein-fortified cereal than original Cheerios. But according to a class action filed by the Center for Science in the Public Interest, General Mills is misleading its customers with false labeling. The Cheerios Protein box reads “11 grams of protein with milk,” and there, says the consumer advocacy group, is the rub: Four of the grams in that 11-gram claim come from the milk itself, leaving seven grams in the cereal. That’s only a four-gram difference from the original cereal, which contains three grams of protein. The real difference is in the sugar content, the center says, alleging Cheerios Protein contains 17 times more sugar per serving than the original. General Mills stands by its claims, saying Cheerios Protein meets the U.S. Food and Drug Administration standard as a high-quality protein source. — Richard Binder
Long Odds
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