Within the sharing economy, consumers participate in an entirely new marketplace and are empowered as part of the historic shift of leverage from traditional businesses. It’s not just a different venue for delivering existing products and services. It’s a new commerce where consumers can obtain the experience and exactness of products and services they desire: how they want them, when they want them, and at the price they want them.
Consumers are accessing a plethora of new options whether it is ride-share, home-share, web-to-door household services, or even eating out in someone else’s home. In turn, this transformative economy should trigger a matching reconsideration of how to apply laws and regulations governing commerce. For consumers’ benefit, the sharing economy requires a rethinking of what consumer protection should be.
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