David Mace Roberts is the general counsel and a member of the board at PonyUp Technologies Inc., a startup that employs medical diagnostic technology and services for the equine market.

The Richardson, Texas-based company was founded in 2011, and it will release its first product next month. The product, called VetCheq, is a wireless mobile wrap boot for horses that Roberts said is the only noninvasive way to monitor central blood pressure, pulse rate and stress.

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