When David Sanford earned a record $250 million jury verdict for a sex discrimination and gender pay class-action in 2010, he made more than history. He outlined a business plan for a practice many lawyers say can be a difficult business: Taking on the gender pay gap.

The huge result on behalf of women pharmaceutical sales representatives working for Novartis, which ended with a $175 million settlement and $38.5 million in attorney fees, has helped Sanford’s firm, Sanford Heisler, develop perhaps the largest practice in the country trying to remedy that stubborn statistic that shows women’s median income in 2014 was 79 percent of men’s in the U.S. workforce.

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