San Francisco-Gigi Benson-Smith, a former Shakespearean actress who recast herself as a marketing executive, has played a lot of roles at law firms.
Years ago, as a marketing assistant at Heller Ehrman, she designed one of the firm’s first-ever Web sites. At Brobeck, Phleger & Harrison, she wore the unusual title of “business intelligence officer.” More recently, she was on the marketing staff at Gibson, Dunn & Crutcher of Los Angeles. When Oracle Corp. launched its hostile takeover of client PeopleSoft Inc., she found herself hiring a nanny for the general counsel’s kids.
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