This May, back when Italians were just beginning to dream about winning the World Cup, Baker & McKenzie started a little scrimmage of its own. Its client, Infront Sports & Media AG, just happens to own the exclusive broadcast rights to the World Cup games, and the firm’s IP lawyers were determined to block any interlopers.
To that end, a letter signed “Baker & McKenzie” was sent to thousands of Web sites and Internet service providers, warning them of the perils of unauthorized downloading. But the aggressive move backfired when Boing Boing, a high-tech blog with 1.75 million daily visitors, posted the letter and proceeded to trash the firm’s good name.
This content has been archived. It is available through our partners, LexisNexis® and Bloomberg Law.
To view this content, please continue to their sites.
Not a Lexis Subscriber?
Subscribe Now
Not a Bloomberg Law Subscriber?
Subscribe Now
LexisNexis® and Bloomberg Law are third party online distributors of the broad collection of current and archived versions of ALM's legal news publications. LexisNexis® and Bloomberg Law customers are able to access and use ALM's content, including content from the National Law Journal, The American Lawyer, Legaltech News, The New York Law Journal, and Corporate Counsel, as well as other sources of legal information.
For questions call 1-877-256-2472 or contact us at [email protected]
