Not to be left behind, the legal community is actively engaged in the ever-expanding blogoshpere. With more than 1,000 active legal blogs on the Web, firms and attorneys recognize the value of blogs as unique marketing and business development tools. However, for a blog to be beneficial, it must distinguish itself from the diluted market through creativity, consistency and a strategic media plan.
Ford & Harrison, a national labor and employment law firm, was interested in a creative way to communicate with current and prospective clients about the difficult and complex legal issues facing employers in today’s workplace. The firm has always been aggressive when it comes to marketing, and is constantly looking for ways to stand out. Launching a blog seemed to be one way, but without a clever idea to break through the clutter, blogging seemed to present too many significant challenges.
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