I have no doubt that advertising works. I am sure more people ask about AFLAC after hearing that duck quack for years. And hot celebrities with white milk mustaches asking if you “Got milk?” may lead you to ponder your supply of milk.
But I wonder whether Big Firm advertising has the same impact. I just cannot imagine MegaCorp Executive sitting at an airport and seeing Winston, the Womble Carlyle Sandridge & Rice bulldog mascot and then thinking to himself, “I need more ‘tenacity’ from my outside legal counsel. I think I’ll call Womble and ask them to defend the next class action lawsuit that gets filed against my company!”
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