Class Granted in In-Store Promotions Antitrust Suit
Claims by H.J. Heinz Company and other packaged goods firms that News Corp is violating antitrust laws in the in-store promotion market have been granted class status by a federal judge.
June 22, 2015 at 06:42 AM
4 minute read
Claims by H.J. Heinz Company and other packaged goods firms that News Corp. is violating antitrust laws in the in-store promotion market have been granted class status by a federal judge.
Southern District Judge William Pauley said a class action was the proper choice for allegations that News Corp. abuses its 80 percent market share for supermarket signage, end-of-aisle displays, shelf-mounted displays, freezer displays and floor signage at some 52,000 retail stores.
The case is The Dial Corporation v. News Corp., 13-cv-06802, where News Corp boasts of its “one-stop shopping” for its in-store promotion businesses, which is part of News America marketing. But the Dial Corp., Heinz and other packaged goods firms say it maintains a monopoly by using long-term exclusive contracts with retailers and the packaged goods firms.
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