Alternative Fee Arrangements' Challenge to the Billable Hour
Robert D. Lang and Lenore E. Benessere write: Like Blockbuster succumbing to Netflix or Kodak film being replaced by digital, attorneys do not want their firm to become a case study for how the billable hour was replaced by alternative fee arrangements. While the complete rejection of the fee-for-service model is probably an overreaction, practitioners should learn from the paradigm shift at Microsoft how to successfully enter into, and profit from, AFAs.
August 23, 2017 at 02:02 PM
8 minute read
The “billable hour,” often questioned by both attorneys and clients, but for different reasons, has long been the most accepted way for attorneys to charge their clients for legal services, especially civil defense attorneys. This fee-for-service model is simple and familiar. Clients in need of legal services retain law firms, who work on the clients' cases and then bill them for the amount of time it took to complete various tasks. Attorneys and staff members are billed at different hourly rates, depending on their experience. Clients pay the law firms for the time spent litigating their case. Simple and straightforward, the billable hour model may always be the “norm” for service-based industries, such as attorneys, architects and accountants.
However, this is far from the only pricing model available. Some clients prefer, and benefit from, an Alternative Fee Arrangement (AFA). AFAs are broadly defined as “a fee plan that is anything other than straight, unlimited billing by the hour.”1 Accordingly, when we talk about AFAs, we are really talking about alternatives to the long-standing billable hour pricing model. One type of AFA is the flat or fixed fee arrangement common to transactional attorneys when drafting wills or representing clients during real estate closings. These arrangements are defined as a “set fee for an entire matter or specified portion of a matter.”2
Recently, those lawyers, especially defense attorneys, who have been sitting on the fence, somewhat afraid to try alternative fees, preferring instead to stay comfortably with the business model with which they grew up, have been jolted by Microsoft's announcement last month that it will shift 90 percent of its legal work to AFAs within two years. The giant multinational technology company's decision sent shockwaves through the legal community because it is yet another example of a large company rejecting the billable hour model for non-traditional pricing of legal fees.3 Coincidentally, on the same day the Microsoft decision was announced, there was also a published report of a law firm's AFA's experience with Uber, another leading technology corporation, where problems stemming from tight, but agreed-upon rates, including fixed fees for tasks such as answering a complaint or drafting a settlement agreement, caused the firm to terminate its relationship with Uber.4
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