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Gov. Andrew Cuomo is proposing new rules for online campaign ads to ensure voters know who is behind the content.

The Democrat on Thursday said online ads should be held to the same scrutiny as traditional campaign advertisements for print, TV and radio.

He wants lawmakers to approve rules requiring online ads to include the name of the group paying for the content. Additionally, platforms like Facebook would be directed to maintain a public file containing greater information about campaign ads.

Cuomo also proposed changes to increase voter participation by allowing voting up to 12 days before an election and authorizing same-day voter registration on election day.

He says the 2016 election showed New York must upgrade outdated voting policies while doing more to prevent outside meddling.