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Is Artificial Intelligence the Newest Trend in Fashion?

For a growing number of fashion companies, artificial Intelligence is already transforming the methods used to predict trends, create products and interact with suppliers and customers. Not surprisingly, advances in this area of technology raise unique new legal questions, chiefly in the realm of intellectual property and privacy.

Deceptive Pricing: Unlawful Trickery or Skillful Selling?

Hard core shoppers love scouring department store racks in hopes of finding a fashion bargain. But, in recent years, consumers have grown skeptical about the legitimacy of “original” prices on these comparative price tags, and some even file class-action lawsuits against large-scale retailers.

Non-Traditional Trademarks: The Elusiveness of Branding a Trend

A look at several unique trademark cases where the plaintiff fashion brand proactively sought to invalidate a competitor's non-traditional trademarks, an action which reflects a push back on increasingly aggressive litigation tactics by fashion brands seeking to blur the lines between a non-protectable fashion trend and a protectable trademark.

Reaching Millennials: The Need for True Transparency in Supply Chains

Millennials are expected to inherit approximately $30 trillion in assets over the next 30 to 40 years and this transition of wealth will bring widespread changes in investing and consumer behaviors. When it comes to investing, millennials will look to companies that meet their social and environmental concerns and shun businesses that engage in unethical activity such as human trafficking.

The Importance of Obtaining a Strong Trademark for Your Brand

A discussion of the consequences that may result from not taking proper legal steps and obtaining trademarks from the beginning of establishing the brand.