Patent litigator Khue Hoang has left Hughes Hubbard & Reed to lead the New York office of a one-year-old litigation boutique, Reichman Jorgensen, saying she thinks clients will be won over by its business model.

Hoang said she was drawn to her new firm's focus on high-stakes disputes and its rejection of the hourly billing business model, which she said will allow it to take on a wider variety of clients. She said she has done plaintiff and defense work for clients big and small, and clients with strong cases shouldn't have to work with a lower-quality firm if they want top-notch representation.

Reichman Jorgensen, whose founders came from McKool Smith, currently lists 20 lawyers on its website. Hoang said the firm is "growing and dedicated to stellar client service, with a deep and rich bench of attorneys who want to provide this type of service with the type of flexibility that I think clients need."

Hoang said the firm currently has two partners and three associates in New York and would add to those ranks before the year is out, although she said there was no numerical target. The firm is currently "neck-deep" in work for existing clients, she said. Another priority of hers is to get physical office space.

Hoang wouldn't mention any clients, but she appeared earlier this month on behalf of Kove IO in a patent infringement suit against Amazon in the Northern District of Illinois. She has also appeared for Chemtall in a suit against chemistry giant BASF and for SNF Holding Co. in a related suit brought by BASF.

Asked how she was introduced to the new firm, Hoang said Courtland Reichman, its managing partner, is an old colleague from King & Spalding. She said they kept in touch over the years and their "visions aligned" for running a law firm.

She said Reichman Jorgensen is committed to growing in New York, including in the areas of white-collar defense and securities litigation. She added that while the center of gravity for the tech industry might be in California, the fintech industry is strong in New York and federal courts in New York, Delaware and Massachusetts "are all very significant venues for patent litigation."

Hoang said she'll miss her colleagues and Hughes Hubbard. Contacted for comment, the firm responded in kind, with its chair Ted Mayer saying in a statement, "Khue is a very good lawyer and a very good person, and we wish her nothing but the best."