Practice Profile: Ilana Lubin, a partner in Crowell & Moring's corporate and advertising & media groups, advises companies on domestic and cross-border M&A and joint venture transactions and other strategic matters such as intellectual property license agreements, international distribution agreements, and marketing and advertising agreements. She is regarded for her focus in the fashion, retail, luxury, and beauty sectors, where she helps clients maximize celebrity, entertainment, and corporate brand value, most notably through her representation of Global Brands Group in connection with its joint ventures with David Beckham, Katy Perry, and Creative Artists Agency. Ms. Lubin's in-depth knowledge of the businesses of retailers, consumer products companies, and brand owners make her a go-to strategic advisor managing the provision of solutions across practice areas, including intellectual property, advertising and sponsorships, tax, bankruptcy, consumer product safety and toxic torts, employment and labor, trade, and commercial litigation.

Leadership, Pro Bono and Civic Work: Ms. Lubin's experience stewarding key client relationships in the retail sector has propelled her to a leadership role in the firm's retail practice. She is also committed to advocating for women and girls in both her work and in the larger New York City community. She has been a featured panelist on topics covering mentorship and sponsorship and most enjoys participating in the firm's Women4Women Book Club with the Urban Assembly School of Criminal Justice, using books to discuss issues affecting young women with high school students.

Prior Experience: Ms. Lubin was elected to the firm's partnership in January 2018, becoming one of the youngest female partners at Crowell & Moring.

Education:

J.D., Benjamin N. Cardozo School of Law, 2007

B.S., Cornell University, policy analysis and management, 2004

What advice would you give to young lawyers?

Treat each of your colleagues like your best client—one day they might be. And, be yourself.