It has become a common experience for a consumer to search the Internet for a single airfare to a vacation destination, only to be inundated with solicitations from airlines and travel services for special travel deals from Florida to Fiji within hours. Consumers have learned to their dismay that the cost of the ubiquitous Internet is losing control over their personal data which feeds Internet commerce.

In 2017, the magazine The Economist published an article titled, “The world’s most valuable resource is no longer oil, but data.” Ever since, legislators in the United States and Europe have been creating new laws and regulations to allow the individual to control and protect their valuable personal data. This article will look ahead to trends to follow in 2020 that impact on personal data in New York, California and the European Union.

Limits on European Rules

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