Targeting the weight-loss giant Noom for its alleged enrollment “renewal scheme” that “traps” trial customers into pricey “auto-recurring plans,” a New York-based law firm and its California client on Tuesday launched a putative nationwide class action against the company in Manhattan federal court.

The lawsuit, which purports to represent both a multistate class and various state subclasses, including in New York and California, seeks at least $100 million from the app-based company, as well as punitive damages, injunctive relief, and other relief. The suit repeatedly contends, as laid out over 35 pages, that Noom for years has used a renewal scheme to “lure customers with deceptive promises of ‘low cost’ or ‘zero cost’ trial periods that turn out to be extraordinarily difficult to cancel and instead result in customers being trapped in costly auto-recurring plans” that can charge their credit cards up to $199 in a single shot.

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