Most appeals are won or lost based on the briefs. A carefully planned, well written, and thoroughly organized brief will provide a distinct advantage on appeal. While particular nuances and precise issues can be addressed at oral argument, a clear and effective brief is your best path to victory. The overarching goal as you craft your brief should be to persuade a reader who likely has little time to read and digest your brief. You may have a strong legal argument and excellent facts on your side, but execution and delivery are key. At each stage of the drafting process consider the following principles to assist in writing an effective appellate brief.