A recent ethics opinion from the ABA Standing Committee on Ethics and Professional Responsibility, Formal Opinion 496, examines the options available to lawyers when confronted with what Opinion 496 describes as the "regular" occurrence of the phenomenon that "[c]lients, opposing parties, and others are increasingly taking to the Internet to express their opinions of lawyers they have encountered." In this article we will discuss the principal conclusions in the Opinion, and the lessons it, and NYSBA Formal Opinion 1032 (2014) on the same topic, holds for New York lawyers.