Big Law Media Benchmarking: The Global 200 in Profile
Following new research, Ryan McSharry reveals the key benchmarks for Big Law profile success and, exclusively for the New York Law Journal, answers the million-dollar question—is there a link between profile and profit?
February 17, 2021 at 12:00 PM
7 minute read
Being one of the largest law firms in the world is an honor that carries prestige and industry admiration. Yet, competition is intense within this elite realm—both for work and talent—and profile counts.
There is great advantage to standing out from the crowd, and for most law firms, media strategy is an essential part of business planning. But what does a good media profile look like? And how can we quantify media profile?
Now, for the first time, we have answers to these questions. Detailed analysis of the media footprints of the Global 200 law firms studied by Infinite Global identifies the parameters for media success and shines a light on the critical factors behind achieving an industry-leading profile.
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