To many trial lawyers, jury selection holds the key to a successful verdict. For this reason, it is crucial to carefully explore juror attitudes, biases, and beliefs during voir dire. In contrast to a "one size fits all" approach to jury selection, lawyers would be far better served by carefully crafting their questions to provide insight into a juror's mindset. If conducted properly, not only will the information gleaned during voir dire inform a lawyer's decision of whether or not to challenge that juror, but additionally, it will offer valuable information that can be used effectively to emphasize points during the course of trial.