Credit: Generation/Adobe Stock Legal Marketing in the COVID-19 Era: Is Digital Transformation Masking Major Strategic Deficiencies?
The legal sector's newfound appetite for innovative marketing solutions has been a breath of fresh air during turbulent times. However, despite many firms adopting robust digital strategies to set themselves up for long-term success, not all have taken the necessary steps. Infinite Global's Jamie Obertelli explores how enthusiasm for new ways of working can impede progress if not harnessed correctly.
August 17, 2021 at 12:45 PM
7 minute read
Few industries have been forced to adapt as dramatically to the ongoing COVID-19 pandemic as the legal sector. The unprecedented, almost-total disappearance of all channels related to live events and conferences, and the increasing barriers to face-to-face interaction, posed enormous challenges for marketers at law firms across the globe. Organizations that have demonstrated the most resilience to these impediments to new business have done so in part by a dramatic softening of partner resistance to digital innovation.
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