Few industries have been forced to adapt as dramatically to the ongoing COVID-19 pandemic as the legal sector. The unprecedented, almost-total disappearance of all channels related to live events and conferences, and the increasing barriers to face-to-face interaction, posed enormous challenges for marketers at law firms across the globe. Organizations that have demonstrated the most resilience to these impediments to new business have done so in part by a dramatic softening of partner resistance to digital innovation.

This growing internal acceptance that the legal industry needs to accelerate its digital transformation has led to a more widespread implementation of solutions such as cloud computing, artificial intelligence, speech recognition tools and contract building software. But it is in-house marketing departments that may have seen the biggest shift in working practices as many were given a wider scope to explore digital campaigns to secure, generate and nurture leads. This has undoubtedly been a step in the right direction for an industry that has long been maligned for its failure to keep pace with other sectors when it comes to digital adoption.

This content has been archived. It is available through our partners, LexisNexis® and Bloomberg Law.

To view this content, please continue to their sites.

Not a Lexis Subscriber?
Subscribe Now

Not a Bloomberg Law Subscriber?
Subscribe Now

Why am I seeing this?

LexisNexis® and Bloomberg Law are third party online distributors of the broad collection of current and archived versions of ALM's legal news publications. LexisNexis® and Bloomberg Law customers are able to access and use ALM's content, including content from the National Law Journal, The American Lawyer, Legaltech News, The New York Law Journal, and Corporate Counsel, as well as other sources of legal information.

For questions call 1-877-256-2472 or contact us at [email protected]