Credit: kate3155/Shutterstock Franchising in the Metaverse
What is the Metaverse, and is it a place where franchising should go?
February 22, 2022 at 12:00 PM
9 minute read
E-Commerce
Brands are moving to the Metaverse. Businesses are buying real estate in the Metaverse, and making sales in the Metaverse. But what is the Metaverse, and is it a place where franchising should go? The Metaverse is (or is likely going to be) a place where our digital and physical lives come together. And new technology like augmented reality, virtual reality, and blockchain/NFTs/cryptocurrency will allow franchising to go to the Metaverse and participate in everything it has to offer. See Cathy Hackl, Making Money in the Metaverse, Forbes.com (March 15, 2021).
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