The Social Media Move That Rewards Subject-Matter Expertise
Sure, Twitter can be a mosh pit of noise and misinformation at times. But it's also the platform that journalists prefer—77% of reporters in a recent Muck Rack survey said it was the most valuable platform.
April 12, 2022 at 12:00 PM
6 minute read
It seems that law firms and lawyers grow more comfortable with social media every day. Today, most Am Law 200 firms actively use it to publicize wins, media mentions and other firm news.
LinkedIn is the most popular platform for Big Law by our unscientific observation. And for good reason. It's the platform of choice for Fortune 500 C-suite executives and business moguls. Want to get noticed by a potential client? Get active on LinkedIn.
Twitter, on the other hand, seems to remain an afterthought. But those interested in raising the profile of their practice and firm shouldn't give up on the platform. Sure, it can be a mosh pit of noise and misinformation at times. But it's also the platform that journalists prefer—77% of reporters in a recent Muck Rack survey said it was the most valuable platform.
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