So, you’re a medium-sized law firm and you’re finally ready to get some significant press attention or enter some of the myriad contests and rankings services (Chambers, etc.). Here are five questions to ask yourself as you develop a media plan to make your firm stand out.
1. What’s Your Story?
As a smaller firm, it would be wise to figure out if you have enough cases to position yourself as a thought leader for the industry. If you do not, figure out what makes you different. Maybe you are leading the way when it comes to creating a diverse and inclusive firm, something that has recently grown in importance for professionals. Or lean into a practice niche; a matrimonial law firm can really stand out for its knowledge of prenups. Find something that sets you apart and use it as the selling point for your firm.
2. Who Is Your Audience?
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