Hermes International has won the first round in its trademark suit targeting virtual Birkin handbags created for the metaverse. Los Angeles artist Mason Rothschild calls these digital images MetaBirkins and uses non-fungible tokens, or NFTs, to authenticate a collection of 100. Rothschild says he created the faux-fur-covered bags to critique Hermes' use of leather, but the MetaBirkins have proved profitable too, having allegedly fetched more than $1 million collectively.