The explosive growth of Internet advertisements has been accompanied by increased risks to consumers, including from the content of online disclosures regarding their purchases, the products and services that are provided and businesses’ collection and use of their private data.

For example, advertisers now deploy a variety of digital advertising tools that help them identify and deliver content to “targeted” audiences that are more likely to act on the advertised products or services. These technologies permit the advertisers to collect and analyze users’ “digital footprints” to determine the types of advertisements that are delivered to individual users. Many have expressed significant consumer privacy concerns about the practice because targeted ads often rely on behind-the-scenes collection and analysis of user data, which may or may not be disclosed by the business that is benefiting from that data.

This content has been archived. It is available through our partners, LexisNexis® and Bloomberg Law.

To view this content, please continue to their sites.

Not a Lexis Subscriber?
Subscribe Now

Not a Bloomberg Law Subscriber?
Subscribe Now

Why am I seeing this?

LexisNexis® and Bloomberg Law are third party online distributors of the broad collection of current and archived versions of ALM's legal news publications. LexisNexis® and Bloomberg Law customers are able to access and use ALM's content, including content from the National Law Journal, The American Lawyer, Legaltech News, The New York Law Journal, and Corporate Counsel, as well as other sources of legal information.

For questions call 1-877-256-2472 or contact us at [email protected]