MetaBirkins online NFT shop IP Rights in the Metaverse: An Evolving (Virtual) World
Today, all eyes are on the metaverse as the legal questions it poses will fundamentally change the contours of intellectual property law. As fashion brands and celebrities await for the courts to make a decision in these matters, many brands, including Nike, have taken steps to protect their intellectual property in preparation for the metaverse boom.
August 02, 2022 at 10:00 AM
7 minute read
The metaverse, an immersive virtual experience building on the Internet and the physical world, has become a prominent force in branding and marketing for companies struggling to keep up in an ever so globalized economy. Fashion brands, and particularly luxury retail houses, are capitalizing on the popularity of virtual world games among younger generations by collaborating with gaming companies like Roblox and Fortnite in producing lines of virtual fashion goods.
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